Merchandising Bela Lugosi as Count Dracula in 1931Īfter the Universal horror films were syndicated to television, this led to a rise in the popularity of merchandise based on Frankenstein's monster and Dracula. Steve Jones of USA Today described Universal's most famous monsters as 'pop culture icons', specifically Dracula, Frankenstein, the Mummy, and the Wolf Man.
Although not initially conceived as a franchise, the enduring popularity and legacy of the films and the characters featured in them has led the studio to market them under the collective brand name of Universal Studios Monsters.
Universal Classic Monsters (also known as Universal Monsters and Universal Studios Monsters) is a home video line based on a series of horror films primarily produced by Universal Pictures from the 1930s to the 1950s.
